soft sell
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
No one takes himself or the subject too seriously in Mr. Scheinfeld’s film; if its arguments are convincing, it’s because of a very soft sell.
From The Wall Street Journal • Apr. 2, 2026
You can see how they use the soft sell to push these ideas into the mainstream.
From Salon • Aug. 6, 2024
Lewis gives a soft sell that sometimes works.
From Seattle Times • Apr. 30, 2021
After months of the soft sell, the candidates and their supporters have become notably blunter in their appeals.
From Los Angeles Times • Jan. 16, 2020
Netflix specializes in the soft sell, expecting viewers to stumble across its original films while scrolling through menus of suggestions.
From New York Times • Jul. 13, 2018
