lucrative

[loo-kruh-tiv] / ˈlu krə tɪv /

ADJECTIVE

productive, well-paid

Synonyms

STRONGEST

advantageous cost effective fruitful good money-making profitable worthwhile

WEAK

fatness gainful high-income in the black paying remunerative sweet

Antonyms

WEAK

poorly paid unprofitable

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Both firms announced they were realigning their strategies to prioritize the lunar project -- and keep their lucrative contracts with NASA.

From Barron's • Apr. 11, 2026

They are aided by a cottage industry that helps scout for promising and lucrative targets for research.

From The Wall Street Journal • Apr. 11, 2026

The “TACO trade” is especially lucrative if you know the news ahead of time.

From The Wall Street Journal • Apr. 10, 2026

Ads could be a lucrative monetization avenue for OpenAI.

From MarketWatch • Apr. 10, 2026

They were waiting for me to come to my senses and realize that I was in a very lucrative business.

From "The Fire Next Time" by James Baldwin

Vocabulary lists containing lucrative

Grade 10, List 2

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Hidden Figures

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Fast Food Nation

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