lucrative

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The price-cutting drive was deliberately launched ahead of the Super Bowl on February 8, traditionally one of the most lucrative days of the year for snack makers.

From BBC

That has squeezed how much cash the firm has to invest in new, potentially lucrative sectors such as data centers and electrical equipment.

From The Wall Street Journal

In 2022, some of the sport's biggest names chose to defect to the breakaway LIV Golf with lucrative contracts being offered by the controversial new competition.

From BBC

Clubs became much more aware of the importance of offering longer-term contracts, and without doubt more lucrative deals, to the players of value, and then sometimes deciding on the right time to sell.

From BBC

And it is lucrative: add-on fees, or "ancillary revenue", brings in billions for these airlines every year.

From BBC