brand name

But beyond that, the name change has come to represent something more substantial than swapping one brand name for another.

From Slate ● Oct. 28, 2026

A new project can always use a helping hand — some popular IP, a respected brand name — to skip to the front of the line and cross the velvet rope to an audience.

From Los Angeles Times ● Sep. 16, 2026

That is not a brand name – at least, not yet.

From BBC ● Sep. 8, 2026

After World War II, the Soviets seized the Simson Works, before the complex eventually became a state-owned scooter manufacturer which retained the pre-war Simson brand name.

From Barron's ● Sep. 4, 2026

Instead of a brand name on the label it simply repeated his badge number, 4566.

From "145th Street: Short Stories" by Walter Dean Myers