too high

Mr Lafley agrees that the ratio between staff and CEOs’ pay is “too high”, but reasons that firms are having to compete to attract the best talent.

“But there’s little evidence to confirm that premise — and projections of the death toll could plausibly be orders of magnitude too high.”

Carmakers with factories in the UK have been urging the government to alter the rules, which they say set sales targets too high, because EV demand is not strong enough.

If prices are too high, the issue is that too many families have too much money.

Never too high, never too low, never a headline in his words if he can help it.