pay attention

"We didn’t have credentials to get on the field. But I said 'no-one is going to pay attention'. This was pre-9/11, security was much more lax than it is now."

Herbicide applicators don't just need to pay attention to air temperature, however.

“I think if the audience has to work for something, they have to pay attention, then they care more about everything, not just the world but the story itself as well. They become more invested.”

To counter Jekyll-and-Hyde leadership, Dr. Xu says, organizations should pay attention to employees who voice concerns, and hold leaders accountable for sporadic abusive behavior.

Esther Voet sees the emotional toll on her community: "It’s an exaggeration to say that the Netherlands now is like the 1930s, but we must pay attention and speak out when we see something that’s not right."