hard sell

Even if election results show Republicans are likely to maintain control of the House — they have already won the Senate — the idea is a hard sell.

Asking people to pay more for their loo to flush when the service is seen to have failed will be a hard sell.

But the idea has been a hard sell for her husband, for whom immigration no longer holds the same allure it did for earlier generations.

It has been a week where Zelensky went and gave his "victory plan" a hard sell.

More money for the Secret Service could be a hard sell given those political realities.