diminishing returns

“We thought, ‘This is a game of diminishing returns and we will be playing grannies.’

Even if the ploy worked for Tyler, subsequent artists could experience the law of diminishing returns.

“One more ad on top of millions of ads in a state like Montana, where the media markets are slim or slimmer than here, does have diminishing returns in terms of impact,” Gavito said.

Diminishing returns are sometimes fine if the original was this strong.

"My thought on going after knives themselves is that it is a law of diminishing returns," Mr Garratt added.