break even

And, the game will eliminate break-even tickets, meaning that when a player wins, they’ll always win more than the cost of the ticket.

And, the game will eliminate break-even tickets, meaning that when a player wins, they’ll always win more than the cost of the ticket.

“The idea was that if the total concert expense, including advertising, talent, labor, etc., could result in break-even or better, that was how success was defined,” said Alan Balch, a longtime Santa Anita marketing and public relations executive who is the executive director of the California Thoroughbred Trainers.

“It enabled concertgoers to come to the races earlier, at the regular low track admission price, but then have to pay a much higher admission to come to the concert alone. To any regular racing fan attending those days, it was a win-win — large numbers of new fans being introduced to the races, with the attendant buzz in the crowd. The after-race concerts did not disturb any racing activities. This is the very definition of successful market development, provided the concert cost-benefit analysis indicated break-even or better.”

To actually pull this off, Osborn probably needs a much worse national environment for Republicans than the break-even one he’s facing.