behavioral science

Fashion psychologists like Mair study the behavioral science of fashion and all that goes into it: how we dress ourselves, how individuals use clothing to communicate and how things like cultural attitudes and social norms impact fashion.

The paper’s authors, representing four universities and Microsoft, conducted a review of the behavioral science literature and identified what they characterize as three common misperceptions: That the average person’s exposure to false and inflammatory content is high, that algorithms are driving this exposure, and that many broader problems in society are predominantly caused by social media.

“There certainly have been times when things are like, one-click buy, and we're not in an environment where inflation and price are so salient,” Jeff Kreisler, head of behavioral science for JPMorgan Private Bank, said.

We use experts in behavioral science, facial coding, galvanic skin response, and other subjects and research methods as well.

Historically dismissed solely as byproducts of neural activity, brain rhythms are actually critical for organizing it, write Picower Professor Earl Miller and research scientists Scott Brincat and Jefferson Roy in Current Opinion in Behavioral Science.