zero cool

The Upper West Side, by contrast, offered good diners and lousy restaurants, a beguilingly terrible supermarket, zero cool bars or boutiques — nothing, in short, to attract people who do not live there.

Bicycle Helmets as Fashion Statements Unlike motorcycle helmets, bicycle helmets have historically had zero cool factor on city streets.

Other novels being released as e-books by Open Road include "Easy Go" and "Zero Cool."

Jonny Lee Miller, who would become more recognizable the next year as Sick Boy from "Trainspotting," plays Dade Murphy, a computer-hacking protégée known in cyber circles as "Zero Cool."

The ancient real cool is still admired at tradition-hobbled Harvard, but the University of Florida has gone on to zero cool, and Colorado College's cool denotes square.