trademark name

But before then, the university needs to give the variety a trademark name, preferably one that is “memorable and punchy,” Jeremy Tamsen, with WSU’s College of Agricultural, Human, and Natural Resource Sciences, told the university.

Some may know the apple by its trademark name, Pink Lady.

The London pub chain The Craft Beer Co. has accused Marks & Spencer of "ripping off" its trademark name on a new T-shirt produced by the retailer.

For years, similar harm-reduction initiatives — such as needle-exchange programs and distribution of the overdose antidote naloxone, widely known by the trademark name Narcan — were viewed by authorities as controversial because they might imply approval of drug use.

Captagon, the trademark name for the synthetic stimulant fenethylline, was first produced in the 1960s to treat hyperactivity, narcolepsy and depression, but was banned in most countries by the 1980s as it was deemed too addictive.