the theater

But a few clever Photoshop gags aren’t necessarily enough to send you to the theater.

Unless maybe the theater is screening "The Rocky Horror Picture Show" or something.

“Whenever you have a marketing campaign that can go to your exercise bike, that can go to your supermarket, that can really exit the theater and permeate the culture — that’s when you know the studio has really pulled out all the stops,” Loria said.

“Wicked” is undeniably fun, and everyone who’ll be coming to the theater fresh from downing a Glinda’s Pink Potion at Starbucks will not be left wanting.

Though the events it depicts took place more than a half-century ago, Sarsgaard anticipates that some moviegoers will bring their own feelings about the current situation in the Middle East to the theater.