superficial effort

"For example, in a heteronormative culture, men are constructed as rational and emotionally unavailable in relationships. They may enact these gender norms with superficial effort or reluctance to help. The provision of negative support may be a social process through which straight men perform and reinforce the cultural ideal of masculinity, but this process is not apparent in same-sex unions."

Some real deep, not superficial, effort and energy is needed to move this nation forward.

Surely there will be a superficial effort to patch things up when members return to Washington this week, and pronouncements will again be made about how House Democrats remain unified in working For the People.

Google’s original initiative fell into a tech industry trend that Wagner calls “ethics-washing,” which he describes as a superficial effort that’s mostly a show for the public or lawmakers.

It lies too deep for such superficial effort.