superette

Superette, which has six locations in Ottawa and Toronto, is a playful brand that borrows elements from quotidian retail environments.

Another is modeled after a 1960s supermarket, and the Superette team has a Blockbuster video store-themed dispensary in the works.

Drummond Munro, Superette’s chief brand officer, said the brand is intentionally aiming not to be “revolutionary” or “innovative.”

For Bill Rutsey, 75, who has been using cannabis since his late teens, going into a Superette store was “a stimulating, visible experience, as opposed to the staid, boring feel of a dispensary behind a counter.”

Pukalani Superette President Megan Nakashima said the use of face shields only is not allowed in the store.