staying power

In the end, Tupperware’s true staying power may not lie in its products, but in what those products have come to represent.

While the name "QAnon" is not used by its followers much anymore, the "core conspiracy theories have remarkable staying power," she added.

They might not open to the biggest numbers, but as “IF” and “The Gafield Movie” have proven, they have staying power.

Meanwhile, the film industry has almost completely ceded the kinds of stories once told in mid-budget films — which often had smaller opening weekends but greater staying power — to television.

Less often examined is the mechanics of “Star Wars” as a brand with emotional staying power and Gen X’s insidiously possessive attitude concerning the original trilogy.