sponsorship

"He's done great for the PDC, great for the sport, bringing loads of new fans and sponsorships."

The private LA28 organizing committee has promised to cover the main cost of the Games, at an estimated $6.9 billion, through corporate sponsorships and other revenues.

But off the bike women have fought in recent years to achieve parity with the men's side of the sport when it comes to sponsorship deals, salaries and media exposure.

If LA28 spends too much — or fails to generate enough in corporate sponsorships and other revenue — city and state taxpayers will be on the hook for hundreds of millions.

“There’s no having to raise 50% or 60% of our nut through donations and corporate sponsorships,” said executive producer Tom McCoy, “which, in the world of regional theater, is quite remarkable.”