showroom

The main stage is actually in the middle of a showroom floor, which will be host to almost 900 exhibitors and artists.

As busy parents, the duo couldn’t commit to being in a store for eight hours a day, so they started off with an appointment-only showroom model.

LFW also relocated again, to the neighbouring trade exhibition at Olympia, which had a large designer showroom space which could accommodate everyone involved.

Opening the doors to everyone has changed the game, because it’s just opened a floodgate of community and networks that we are able to build on at the showroom.

Once those caught fire, all buildings on the property were destroyed, including the main showroom, an exterior maintenance structure and several smaller sheds and storage buildings.