salience

It was clear too, from the reaction of the crowd, that the issue had salience.

She points out that the reason Trump didn't want the Smith documents unsealed is because he didn't want January 6 to return as a "high salience issue this close to the election."

But they found that “the landscape of debate is distorted by social media and the salience of negativity present in high-profile spats.”

Political scientists say there’s a narrow path to victory for the GOP given Virginia’s moderate electorate, aversion to Trump in 2020 and Kaine’s salience with voters.

“Public opinion changes on the issues as a result of the effectiveness of the protests doing one very important thing, raising the visibility and salience of the issues.”