Q and A

He greeted the crowd and soon joined Mr. Krinsky for a Q. and A. that the chief executive figured would be light and breezy.

Old-fashioned word of mouth is credited for the film's longevity and financial success, as well as the filmmakers taking the film on to regional towns and cities and holding extensive Q and A sessions alongside the film.

"A lot of men felt able to speak up in the Q and A sessions afterwards, and share their own stories, which I often found really moving."

A monthslong Oscar campaign can be more arduous than people realize: a pileup of Q. and A.s, wardrobe fittings, round tables, photo shoots, interviews, red carpets, ceremonies, movie premieres, cocktail parties and festival appearances that demand always-on levels of poise and adrenaline.

The new Rufus tool is “trained on Amazon’s extensive product catalog, customer reviews, community Q. and A.s, and information from across the web,” the company said.