prosopopeia

Prosopopeia, Prosopopœia, pros-ō-pō-pē′ya, n. a rhetorical figure by which inanimate objects are spoken of as persons: personification.

Another highlight is Brazilian artist Rivane Neuenschwander's work Prosopopeia - a conceptual art installation using different word games made from edible materials like dehydrated oranges and eggs.

Rivane Neuenschwander, also from Brazil, offers an interactive piece titled “Prosopopeia,” sure to attract attention.

He introduces his Country and his Progenitors urging him in a noble Prosopopeia, by all the mighty Benefits which they had conferr'd upon him, with so little Pains of his own, not to deny them that just and easy Request of the Restoration of Liberty.

The tendency of related symbolism is toward the identification of the symbol with that for which it stands, toward personification or prosopopeia; while what I may call the secularization of symbols is brought about by regarding them more and more as accidental connections, by giving them conventional forms, and treating them as elements of architectural or pictorial design, or as aids to memory.