price sticker

His general manager, Brett Veach, has told the story of Reid once scolding him for leaving the price sticker on a cardboard folder that held a report.

After graduation, “as a symbol of my disillusionment, I peeled a fifteen-cent price sticker off a package of cigars and stuck it on the frame of my law degree to remind myself of the mistake I’d made by going to Yale.”

She looks at the price sticker and frowns.

“Consumers, both out of price 'sticker shock', and also frustration that the… choices they have available are so lean, have decided to make alternative choices – whether that’s not to buy at all, or find a second-hand couch,” she says.

“It’s putting the climate change price sticker on the event where it hasn’t been visible,” says lead author Benjamin Strauss, CEO and chief scientist of Climate Central, a nonprofit research and news organization.