PR expert

“It’s a cost-benefit analysis…the loss of reputational value will often outweigh anything that occurs in the courtroom,” crisis PR expert James Haggerty told the outlet.

PR expert Anna Berman tells the BBC: "Even with media training, celebrities will have their own opinions and quirks, which PRs don't want to totally erase, or an interview might be a bit robotic and inauthentic."

Phillip Schofield's career is not finished, according to a PR expert, after the TV host agreed to step down from ITV’s This Morning “with immediate effect” after more than 20 years.

That, PR expert Jennifer Hodgson explains, could be down to "Love Island fatigue", especially as there's been two series within a year.

But at least one PR expert said a company with as many years in the limelight as Microsoft might have better anticipated the backlash.