not very often

Not very often would be my guess.

"And that's why it is important to stay focused. There's so much noise and stories every day around Everton and it is tough. It's not very often about the football. We've done it since I've been here and we have got to start again."

When I challenge her on this she says it’s a phrase used “not very often and definitely not lightly”.

“Occasionally the smell would hit but not very often. Obviously there's things like maggots which we all don't like to think of… but nothing ever felt horrifying or like a horror film.”

“It’s not very often that I agree with the governor, I mean, let’s just be honest,” Grove said.