no big deal

If those systems get a recommendation wrong, it’s no big deal; a customer might spend a few dollars on a book he or she didn’t like.

When asked about abortion, Trump rolled out a non-answer about how ending Roe was no big deal because, in some states, people are restoring abortion rights with ballot initiatives.

“We’re so wound up about sex — I love how he’s normalizing things that really are not that big of a deal. Go to other cultures, go to South America or Europe. Sex is just no big deal.”

“Here in Florida, we sort of believe that we’ll just ride it out, it’s no big deal. But this is not one of those storms.”

Just a little end of the world for everybody, no big deal.