neato

While the birth of a “NEATO” looks ambitious for a first trilateral, the meeting has clearly raised hackles in Beijing and Pyongyang.

SEOUL, South Korea — Don’t look for a “NEATO” — a NATO-like military alliance for Northeast Asia — to emerge from the much-touted Camp David summit President Biden is holding Friday with the leaders of South Korea and Japan, but the three leaders will still face pressure to formalize the foundations for trilateral strategic and economic cooperation.

So, we’re suggesting the extremely well-reviewed DualShock 4 instead, which includes a neato built-in mic, sensitive motion controls and super-ergonomic design.

It’s all very wow and neato, like something you might hear at a Silicon Valley product launch or at the Grammys.

Alexandra Watkins, whose branding firm Eat My Words came up with Smitten for a California ice cream business and Neato for a robotic vacuum, said she tried to avoid names “that look like someone got drunk and played Scrabble.”