marketer

The network, launched in 2014, has no blue-chip advertisers, depending largely on direct marketers such as MyPillow.com for ad revenue, and has battled with pay-TV operators to get compensated for its programming.

"When marketers and publicists realized that TikTok was their best hope for attention, they swarmed, turning the app into a conventional promotional dust bowl."

For as long as there have been movies, studio marketers have relentlessly pursued ways to get people to talk about them.

“Each Games has to find a way to rise to the challenge,” says Michael Payne, a sports marketer and former longtime Olympic executive.

Some bodies were found in the streets, others had been dug out and pulled from the rubble — already beginning to decompose, said Mr. Awais, a social media marketer.