lure

The reports suggest the lure of money - with 40 £1m-a-season contracts reportedly on offer for marquee players - and greater periods of rest, will attract big names.

The University of Florida had lured the senator with an unusual $10 million, five-year contract, possibly the most lucrative ever for a public university president.

If Sternberg follows through on his threat, the cities waiting for an MLB expansion process instead could scramble to lure the Rays.

Or maybe when further viewing figures are officially released, organisers will begin planning the next boxing-entertainment crossover to lure in the masses.

For Tyson, perhaps the lure of the limelight was too much to stay away from, and the several millions also provided added motivation.