Logos

Some received photos of one shirt with their logos on it, but say they had nothing more.

On an aesthetic level, while logos used to reign, the luxury labels that best capture the zeitgeist today are mastering a more subdued — but, importantly, not boring — design POV informed by personal style.

One of its logos was said to resemble a Shinto temple, while the iconic mineral water bottle’s red cap was deemed to be a reference to the Japanese flag.

The lights were dimmed and two blue neon Conservative logos hung from the ceiling.

Researchers analysed Premier League coverage in the UK across TV - including pitchside hoardings and shirt logos - as well as radio and social media.