latest fad

“Polyamory, the ruling class’s latest fad,” asserts Tyler Austin Harper, a Marxist humanities professor and a contributing writer at the Atlantic.

Brunch was known as "the latest 'fad'" and "a repast at 11 o'clock a.m."

When McKinsey & Company, the global consulting giant, sat down with executives of Juul Labs in late 2017, the vaping company was well on its way to becoming a sensation among teenagers eager to latch on to the latest fad — inhaling flavored, supercharged nicotine vapor through a sleek new device easily hidden from parents and teachers.

Having now lived through, and covered, many of these brain spasms, I initially found it impossible to pay much attention to his latest fad.

A: There is always the latest fad.