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He would accompany his father, Hep, to high school and college baseball games when the older Cronin worked as a scout for the Atlanta Braves, a fruitful 30-year association that led to the discovery of outfielder David Justice and the signing of infielder Chipper Jones.

On a recent Friday afternoon, she trekked to the historic movie palace for a lively screening of the 1942 feature “Get Hep to Love,” where she sat with former child actress Cora Sue Collins, who starred in the picture.

As his team came off the frozen Bering Sea and onto Front Street for the last few blocks of the race, Seavey yelled, “Good boys! Hep!” to his team.

She located — and helped create — a vast market: single women who had been too busy waitressing or answering telephones or running adding machines to have gotten hep to the Summer of Love.

Another 73% believe PaaS will help their agencies take full advantage of big data, and 69% say it will hep to support mobile devices.