group spirit

The club did not appeal in 2019 when it was unsuccessful in its attempt to trademark the word Liverpool, a move opposed by supporters' group Spirit of Shankly.

"It feels like we've created a really good group spirit already."

Liverpool supporters' group Spirit of Shankly was also unhappy the report had been leaked before being seen by the club and its supporters.

Everything will still rotate around the concept of offensive football, entertainment and group spirit.

Liverpool fans' group Spirit of Shankly said the situation was "totally shambolic and extremely dangerous".