forbidden fruit

It may be that the thought of breaking up with the offending food turns it into forbidden fruit, which makes you want it even more.

This may be due to a "forbidden fruit" effect, which could make potentially aversive material more tempting to viewers.

Many biblical scholars assert Eve tempted Adam with the forbidden fruit on a Friday.

In my Christian Nationalist indoctrination, everything started with Adam and Eve: The Garden of Eden, the serpent, the forbidden fruit.

As the story’s many twists expose Daisy and Craig for who they really are, they come to understand that once the worm turns, the forbidden fruit isn’t quite so appealing.