falling hook line and sinker

That was the last thing I wanted to be, having been a fad person my entire life and falling hook, line and sinker for so many diets, I know the sort of desperation that lurks within the hearts of a lot of fat people.

“If your kid or you just are falling hook, line and sinker for the concept that you have to replicate the lifestyle your kid had at home or that your kid has a right for whatever reason to have the very best, that’s a financially dangerous and risky mindset.”