ethical values

But some loyal customers saw Dame Anita's decision to sell the company to L'Oreal, the French beauty giant, for £652m as a betrayal of its ethical values.

Duntsova stresses she doe not see herself as an opposition politician, but one motivated by “human, usual, ordinary ethical values.”

But some loyal customers saw Dame Anita's decision to sell the company to L'Oreal for £652m in 2006 as a betrayal of its ethical values.

“Through our sharing of spiritual and ethical values, we get to know one another.”

There’s something oddly compelling about seeing a neat, orderly enumeration of your ethical values—the Moral Machine is much quicker at computing those supposed values than was the college roommate you stayed up all night with discussing the sticking points of utilitarianism.