enroot

Recently acquired by Enroot Products and FibreDust LLC, the company sells mistletoe to Amazon, Walmart, Trader Joe’s and more than 250 other small garden shops, suppliers and distributors.

“Anyone can go to Michael’s and buy a plastic thing, but people want to see a real product. It was actually alive,” said Enroot’s Andrew Pidgeon.

Enroot’s sales of mistletoe were up 10% last year, to 700,000 sprigs.