emotional appeal

We saw plenty of evidence early on that Harris and Walz also belong in this group and there are signs that they are trying to recapture the strength and emotional appeal of their earlier messaging.

Grasping that emotional appeal is the key to unlocking Trump’s power.

Perhaps it's the power of music, from its sheer emotional appeal to its lasting psychological impact, that also functions as a common thread between the kids watching and the parents dancing.

Mr. Modi aimed his emotional appeal at women, addressing “my mothers and sisters” to say that his Congress opponents would take their gold and give it to Muslims.

Her mother later issued an emotional appeal as more than 300 police officers became involved in the search.