cost-conscious

Still, by going full cheapo, the legacy carriers are able to compete more directly for cost-conscious flyers.

Companies are fiercely competing to offer the most affordable meal deals, balancing the need to maintain profitability while attracting cost-conscious customers.

McDonald's has said it is reconsidering its pricing, after cost-conscious customers spent less at the chain in the three months to the end of June.

Sony and Apollo are known to be cost-conscious buyers; they want to scrutinize Paramount’s financial picture, including details of the Charter distribution pact, before arriving at a valuation, according to people close to the process who are not authorized to comment publicly.

The budget carriers have struggled, however, as big airlines created their own no-frills tickets to lure away the most cost-conscious travelers.