congruence

For an advertising message to successfully resonate and change either a consumer's attitude or behavior, "congruence" is required.

There is also little diplomatic congruence within the bloc.

After observing the congruence between the two asteroids, scientists went back to the drawing board.

“This was in total congruence with the overall effort to send it back to the states,” Epshteyn said last week.

"The way she shaped her body, the way she shaped her voice, the way she breathed, the way she moved – they were all completely in congruence with what Diana was all about," said Pearce.