colorcast

Adman Blake Johnson of Kenyon & Eckhardt reported that the commercials, which were colorcast, cost five times more than usual and were rehearsed for three days instead of the customary few hours.

NBC will colorcast the convention proceedings from start to finish with Huntley, Brinkley, McGee, Vanocur, Chancellor and Newman reporting; CBS will do the same, with Cronkite leading Analysts Mudd and Sevareid, Reporters Wallace and Reasoner.

And off prime time, NBC will continue to colorcast the Johnny Carson Show and at least 18 daytime hours each week.

NBC began the sixth year of its outstanding TV Opera series with a capable colorcast of Mozart's Abduction from the Seraglio; it did even better with the returning cultural show, March of Medicine.

NBC showed a satisfying colorcast of the opera Carmen to hundreds of invited guests in Manhattan, and last week followed it with the first closed-circuit broadcast from New York to Hollywood, where a group of moviemen were unhappily impressed by the vivid picture and surprisingly fine texture of color TV.