average Joe

“It was higher-level than your average Joe,” she said.

“They have the ability to see more than the average Joe. I plan to come every year, I’m gonna be more educated next time.”

Mystery Science Theater 3000: “The Skydivers”: Shout has been in business for quite some time with the various iterations of “Mystery Science Theater 3000,” the uproariously funny cult TV show where an average Joe, marooned in space, watches bad movies with his robot companions while cracking wise.

The average Joe is not part of Nike’s We, no matter what Nike wants the average Joe to think.

Another venture Mr Coull is linked with is a now defunct website called Empowercity which shared knowledge that could "enable even average Joe start and grow a widely profitable business".