aqua pura

It comes after Pepsi Lipton and Aqua Pura water saw ads banned for claims that their packaging was made from 100% recycled materials.

The watchdog also banned an Aqua Pura advert earlier this year for the claim "100% recycled bottle" because not all of the parts of the bottle were recycled and warned the firm to ensure they did not "overstate the environmental benefit" of their brand and products, and did not claim that products made of plastic were "eco-friendly" or "nature friendly".

In a separate ruling released on the same day, adverts for Lipton Ice Tea and Aqua Pura water have also been banned for misleadingly claiming that the bottles were made from 100% recycled materials.

Down it went, pushing a column of compressed aqua pura ahead of it and sucking a big black hole along in its wake.

This catechism was the invariable prelude to the Major’s use of water for drinking purposes, whether in the form of aqua pura, whisky and water, or tea.