ante meridiem

“That’s where we get the terms a.m. and p.m. - ante meridiem, before the meridian, and post meridiem, after the meridian.”

“That’s where we get the terms a.m. and p.m. — ante meridiem, before the meridian, and post meridiem, after the meridian.”

But also by marrying “a.m.,” from ante meridiem, which is Latin for before noon, with the French word “bien,” meaning good or well, the brand cleverly implies the benefit of feeling “well in the morning.”