altruism

And, perhaps most notably, it resulted in the creation of foods that repurpose what might otherwise end up in the garbage without sacrificing taste in the interest of altruism.

He became known for promoting a tolerant Islam which emphasised altruism, modesty and hard work.

Intrigued by altruism, he established the Heroic Imagination Project, devoted to the belief — in his own words — that “each and every seemingly ordinary person on this planet is capable of committing heroic acts.”

He added: "Rob transcended sport and through the media he was able to get his message out of love, of altruism and benevolence."

As I previously wrote, while it might be churlish to suggest that the gift was devoid of genuine altruistic impulses, it would be naive to assume that altruism is the whole story.