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One of the key reasons health information has value to companies — even when the person’s name is not associated with it — is that advertisers can use the data to send targeted ads to groups of people based on certain details they share.

In a tight Orange County congressional race, mailers sent by GOP Rep. Michelle Steel link Democrat Derek Tran to Mao Zedong and socialism, while Tran’s ads say Steel can’t be trusted to “stand up to China”

That gives Google the ability to track users when they are signed in, and can be used to for targeted ads.

“I mean that’s all the Iowa legislative Republicans essentially advertised on,” he said, noting the frequency of ads around transgender youth in sports, use of public bathrooms, defunding the police or raising taxes.

The Northern District is already host to two lawsuits that Elon Musk and X have filed after brands pulled ads from the platform.