zeitgeist

[tsahyt-, zahyt-gahyst] / ˈtsaɪt-, ˈzaɪtˌgaɪst /

NOUN

spirit of the time

Synonyms

STRONG

climate outlook spirit trend

WEAK

ambience atmosphere disposition feeling flavor inclination leaning milieu movement tendency tenor tone

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Ever since she took back creative control of her brand about six years ago, Tory Burch is back at the center of the American fashion zeitgeist.

From Los Angeles Times • May 14, 2026

“The existing board does not have the skillset to hire a world-class brand/product person who can deliver on the newest zeitgeist or style of the moment,” Wilson wrote.

From The Wall Street Journal • Apr. 29, 2026

How the latest installment of the show lands with fans is a test of whether a one-time hit can again capture the zeitgeist.

From The Wall Street Journal • Apr. 9, 2026

“The current zeitgeist is a great place for a movie like this,” she says.

From Los Angeles Times • Mar. 25, 2026

That the young are the only bridge to the promised land of the zeitgeist of capitalism.

From After the Rain : how the West lost the East by Vaknin, Samuel