zeitgeist

[tsahyt-, zahyt-gahyst] / ˈtsaɪt-, ˈzaɪtˌgaɪst /

NOUN

spirit of the time

Synonyms

STRONG

climate outlook spirit trend

WEAK

ambience atmosphere disposition feeling flavor inclination leaning milieu movement tendency tenor tone

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Ever since she took back creative control of her brand about six years ago, Tory Burch is back at the center of the American fashion zeitgeist.

From Los Angeles Times • May 14, 2026

For the sequel, Disney marketers relied heavily on details from the 2006 original that have burrowed their way into the zeitgeist.

From The Wall Street Journal • May 3, 2026

“The existing board does not have the skillset to hire a world-class brand/product person who can deliver on the newest zeitgeist or style of the moment,” Wilson wrote.

From The Wall Street Journal • Apr. 29, 2026

A stage adaptation can’t duplicate the way Lumet visually distilled the rough-and-tumble New York zeitgeist of the tumultuous early 1970s.

From Los Angeles Times • Apr. 29, 2026

People all over the world who are really secret agents for some other time zone, some other way of looking at the world, some other zeitgeist.

From Eastern Standard Tribe by Doctorow, Cory