watchword

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

So far, the watchword of the invisible primary this time around seems to be “affordability,” a catchall term for Americans’ sense that life—everything from housing and childcare to groceries and gas—has gotten too expensive.

From Slate • Mar. 25, 2026

In other words, affordability was the watchword before the high court’s decision, and it remains so.

From MarketWatch • Feb. 20, 2026

“Uncertainty” was already a buzzword in 2025, but in 2026, it will become the dominant corporate watchword among American business leaders.

From Barron's • Feb. 3, 2026

The watchword in Venice, by contrast, was “colorito”—colorful.

From The Wall Street Journal • Jan. 30, 2026

The Negro press was a signal corps, communicating between leaders and the ground troops, giving the watchword so that the Negro community moved forward in sync with America, but more importantly, as a unified whole.

From "Hidden Figures" by Margot Lee Shetterly