mainstream

In 2019, the catchphrase "How's the josh?" leapt from Uri: The Surgical Strike - a blockbuster inspired by India's 2016 cross-border military operation against Pakistan- into the political mainstream.

From BBC ● Jul. 29, 2026

With Parsons now adapting the Backrooms for a feature-length horror thriller, the strange fictive world is rapidly entering mainstream discourse.

From Science Daily ● Jul. 26, 2026

By that point, public opinion—the mainstream, as the author argues—was clearly with the homeschoolers.

From The Wall Street Journal ● Jul. 22, 2026

"Apple is about to do for foldables what it has done for every category it has entered, which is legitimise it for the mainstream," said Francisco Jeronimo at telecommunications analyst group IDC.

From Barron's ● Jul. 22, 2026

Whenever I start to feel like the paper chain has brought the Wexford-Smythe kids into the mainstream, along comes something like this to prove were still outsiders.

From "Linked" by Gordon Korman

After campaigns ended, they typically folded into the parties’ mainstreams and became leaders in subsequent electoral cycles.

From The Wall Street Journal ● Jul. 8, 2026

Each had previous experience in political office, and all fell within the ideological mainstreams of their respective parties.

From Salon ● Sep. 17, 2017

At this point, the mainstreams of the major parties are pretty close together.

From Slate ● Jun. 28, 2016

Radio formats created, I’ll argue in this book, multiple mainstreams: distinct, if at times overlapping, cultural centers.

From Salon ● Dec. 7, 2014

"Marriage, as it exists today, is antithetical to my liberation as a lesbian and as a woman, because it mainstreams my life and voice," she says.

From Time Magazine Archive