aversion

Behavioral finance has a name for this: loss aversion.

From MarketWatch ● Jul. 20, 2026

And as the 2023 dual writers’ and actors’ strikes thinned out theatrical lineups, that aversion to uncertainty became a push for reliable and profitable hits.

From Los Angeles Times ● Jul. 1, 2026

When he slashed rates in 2003 all the way to 1%, he felt uneasy; it went against his “19th century” aversion to easy money, he later told me.

From The Wall Street Journal ● Jun. 22, 2026

England's aversion for acceleration was laid bare in the third Ashes T20 last year.

From BBC ● Jun. 20, 2026

He turned away from the bowl almost with aversion and crept back into the middle of the room.

From "The Metamorphosis" by Franz Kafka

Widespread health- and Ozempic-driven aversions to carbohydrates, changing consumer tastes and concern over rising prices have led to beer volume declines for big brewers including Heineken, Anheuser-Busch InBev, Molson Coors and Constellation.

From The Wall Street Journal ● Jan. 16, 2026

He noted that, like him, she had trouble socializing and experienced sensory aversions.

From Slate ● Sep. 29, 2024

Pregnancy is often a time for food aversions and exhaustion, but for Keatley the opposite has been true.

From BBC ● Nov. 4, 2023

"I really regret the rice isn't consumed due to safety rumours, but I also understand it's hard to completely refute aversions."

From Reuters ● Mar. 9, 2023

I will uncover and invoke inclinations and aversions.

From "Native Speaker" by Chang-rae Lee